For more information: My YouTube Loophole Review

Man, let me tell you… the last week has been insane… trouble with the condo association… trouble with insurance companies…. friends in need…. insomnia…. ACK!!

But that’s real life for ya.

So I am lucky that I am an Internet Marketer… because I was able to go deal with all of those problems… and while I’m still new enough that my business didn’t grow a lot while I was away… it didn’t collapse either!

If I had a real job I probably would have been ready to pop from the stress. Thankfully I was able to take the time to deal with the BS… and still have something to come back to.

So now it’s Monday again… and no live call this week. This week is a recording of a call between Alex Jeffreys and Maria Andros, the “Queen of Video Marketing”… so that’s gonna be an eye-opener! (Pardon the pun.)

I am currently putting together videos for my Science of the Sale series, so anything I can learn tonite is only going to help with that project.

Also… check back tomorrow as I will be posting a video that I made for my friend Sarah Staar promoting her new product.

Until tomorrow…

Peace,

OK… so this is NOT an original idea, so I’m not taking credit for the concept… but I have used the technique with some success, so I’m sharing it with you now.

Russell Brunson tells a great story about (I hope I get the details right…) a time when Suze Orman was going on the Oprah Winfrey show. Picking up on this in advance, he had a bunch of articles written mentioning him in the same sentence with Suze Ormond (e.g. “What does Russell Brunson know that Suze Ormond doesn’t?“), and posted these articles in all the usual places (i.e. www.ezinearticles.com www.goarticles.com www.usfreeads.com).

By the time of the Suze Ormond appearance, Russell’s articles and pages ranked highly for Google searches for “Suze Ormond.” What happened was, by now, predictable.

Tens of thousands of people were exposed to the world of Suze Ormond, all because of the Oprha Effect. Thousands of those people immediately logged on to Google and searched for Ms. Ormond. And they found Russell Brunson!

Do you think Russell was happy with the results?

Now of course, not everyone can make use of Oprah Winfrey… her broadcasts haven’t been picked up on interstellar feeds as far as we know, so even HER audience is limited. But there are numerous other popular shows with guests.

The week of June 28 the highest rated talk shows were:

1. Oprah Winfrey
2. Dr. Phil
3. Live with Regis and Kelly
4. Maury
5. Ellen DeGeneres
6. Rachael Ray
7. Jerry Springer
8. Steve Wilkos
9. The Morning Show with Mike and Juliet
10. Martha Stewart
11. Tyra Banks

And this list doesn’t include faux-news giants The Daily Show with John Stewart and The Colbert Report.

Don’t try to rank for celebrities… you’d likely never get ranked in time. But look for authors and musicians, especially names you aren’t familiar with. If you don’t know who they are, likely most of America doesn’t either… and that’s your target.

The author of a new non-fiction book about capitalism probably has fewer than 20,000 Google references for his or her name… what Internet Marketers would consider a non-competetive keyword market… making it easy pickins for anyone with any SEO knowledge. But on that ONE day, the searches on that keyword will spike… and you want to be there!

It’s like Alex Jeffreys always tells me… “Don’t chase the money… Let the money chase you.”

In other words… be in the way when the traffic shows up… don’t be lagging behind trying to catch it.

Well… hope this helps someone… if it has, or you have any suggestions to add, please leave a comment below!

And watch out for my upcoming video about the Oprah Effect, coming soon!

Peace,

OK… so if you know anything about me, you know that I LOVE doing scientific research. And I want to use my websites to do some of this testing. But I need some help in my latest effort.

I need someone who knows enough coding to help me build an “exit pop” that has several clickable choices.

The Theory:

The concept is a compliance technique known as Dump-and-Chase. The concept is fairly simple, but I’ll go back two steps to be sure we are on the same page. After all, you can benefit from this idea as well.

When a visitor comes to a website, they may interact with your site and enter information or buy products. On the other hand, they may poke around for a few minutes and then leave. That’s no good for you is it?

In psychology terms, when you are attempting to gain compliance to a request, there are two types of NO:

• Rebuff –> This is a “No” without any reasoning. Just “No.”
• Obstacle –> This is a “No” but with a reason. “It’s too expensive.”

So the concept of Dump-and-Chase is to turn a rebuff, for which there is no defense, into an obstacle, which can be overcome.

See the idea?

What I am trying to do is to set up an “exit pop” or “exit hover” that will ASK the viewer why they are leaving. I would give 4 or 5 options, from “Just not interested” to “Not sure I can trust you” and a few others.

The idea then is that the viewer now has two options…

1. Click “exit” and make the second screen disappear… in which case nothing has changed… they were leaving anyway.
2. Answer the “Why Are You Leaving?” question… thereby turning a rebuff into an obstacle.

When the viewer selects an obstacle, the pop screen will take the viewer to a new page that quickly addresses the obstacle. By doing this, I hope to grab a few more sign-ups on my squeeze page.

So anyway… if you are a quality coder that wants to help… leave me a comment!

If you want to take this idea and try it yourself… let me know how it works with a comment…

Either way… I look forward to working with you!

Peace,

Alan

I was going to get some work done today… I have become a bit of a work-a-holic, now that I’m chief cook and bottlewasher.

But it’s Saturday… and I’m on strike for today… Talk to you Monday!

Peace,

Alan

I made a bunch of changes. Can you see them? Yeah… probably not…

First… there is now an Opt-In box over to the right  ————–>

Hopefully that will attract a little attention!

Second, I added Twitter and Facebook follows on the sidebar…

Not thrilled with TwitterCounter… it’s not updating and apparently hasn’t in a while. Need to find a better alternative.

I tried adding a Welcome Video… having a little trouble figuring out how to place it correctly… any suggestions would be awesome!

Third and most importantly, I added an “About Me” page that really is About Me… it’s my personal story so far. It’s kinda long… so skim it if you want.

Can’t figure out why there’s no comments box appearing at the bottom of my About Me page… the code seems to be fine, and not commented out… not sure. Once again… any ideas you can suggest would be awesome!

UPDATE: Figured that problem out… turned out that the comments code was everywhere except on page.php, so now the comment boxes appear just fine! WooHoo!

I also need to go and get a nice title graphic designed… that will really spice things up!

Anyway… drop me a line if you have any suggestions about how I can get my few little glitches ironed out!

Peace,

Alan

Have you ever wondered about those sales pages that promise $32,792.17 in sales or profits? Why not $30,000 or $32K or something else easier to read? There’s a method to the madness. Specifically, it’s called the pique technique.

One area of research in the field of Social Psychology is the study of persuasion. John Cacioppo and Richard Petty theorized that there are two routes that one can take when trying to persuade another person. They suggested that there was a direct (”central”) route to persuasion and an indirect (”peripheral”) route, and it was the indirect route that they were most intrigued by.

The direct route uses facts and arguments to change a person’s opinion, or attitude. When a salesman tells you that his product will last longer than the other product, or is less expensive, that is using the “direct approach.” Any good salesman is going to hit you with facts and figures to distract you from his true aim.

Have you ever had a salesman use an annoying sales pitch, and then say something like, “I hate having to say that, but that’s what the company wants!” or something similar? What the salesman is trying to do is disassociate himself from the “powers-that-be” and show himself as a “common man.” By doing so, the salesman hopes to make you like him and associate with him. Once you’ve become an acquaintance of his, the salesman knows he has you on the hook. That is an example of an indirect approach to sales. Cacioppo and Petty’s studies suggested to them that this method is vastly superior to the direct approach to sales.

Which brings us to the “pique technique.” This concept was developed in a study involving public interactions with the homeless. You know the story. A homeless person asks for some spare change for food, or a woman needs “a couple dollars” for gas. What do you do when this happens? The vast majority of Americans either look away, or make a quick excuse before hustling off.

The study, published in 1994 by Anthony Pratkanis, showed that when a seemingly homeless person asked passers-by for “37 cents” a great many of them stopped and rummaged in their pockets for some loose change. In fact, 60% more often than when they were asked for “a quarter.” This was a fascinating breakthrough. It was then tested over and over. What scientists learned is that when we are given a specific number, we tend to believe more in the number. While “a couple of bucks” could buy gas or drugs, we assume that “$1.73″ will accomplish the specific task for which we are told it is intended.

    ”Excuse me, but I am 73 cents short of a Big Mac. Could you help me?”
    ”Excuse me, I ran out of gas back there and could use a couple bucks. Can you help me?”

Which person is more likely to get your charity?

But has either of them given any real PROOF of their intentions? No. The “couple bucks” person really could be out of gas, and the “73 cents” person may be just short of a pint of whiskey. You don’t know, but you are led to believe that you do by the “pique technique.” Your interest was piqued by the odd, specific number, and the indirect route to persuasion began.

Now are you seeing why you can make $32,792.17 in your first month? With a number like that, it MUST be true, or so you are to believe. Most folks will quickly assume that the seller must have accomplished this task, otherwise he wouldn’t say it. Just by reading that number, the salesman has already made you believe something. Once has convinced you of one thing, the next beliefs come easier.

After engaging the pique technique to get you looking at the sales page, the writer can begin the task of converting your interest into action. As the sales letter progresses, many more persuasion techniques will be used, including:

• “plain folks”
• “glittering generalities”
• “commitment and consistency”
• “reciprocity”
• “liking”
• “scarcity”
• and of course… “testimonial”

 Each technique has a time and a place where it is most effective. The pique technique is an attention grabber, so is frequently used as a headline, title, forum post title, or twitter post. The purpose is to pull the viewer over the edge into the slippery slope of your sales funnel.

Next time, I’ll cover reciprocity which actually dovetails perfectly with what Alex is teaching anyway. Until then, please let me know how I can improve the information I strive to give you. Any sales psychology questions, ideas, or suggestions are greatly appreciated!

It really is in my hallway! Sorry the light isn’t better, but it IS a hallway after!

OK look… there’s no reason not to share! Alex is teaching me things that are actually helping me build my business. I have gotten more productive work done in the past 4 days than I had done in the prior month!

So anyway listen… I want you to check out this book… it’s 22 of the best pages you’ll read this year… no lie!

www.AlanAndAlex.com

Go and check it out… and then leave a comment here letting me know how you liked it and how I can help!! Internet Marketing has never been so FUN!

Peace!