So I need help with a “split test”… any coders out there?

OK… so if you know anything about me, you know that I LOVE doing scientific research. And I want to use my websites to do some of this testing. But I need some help in my latest effort.

I need someone who knows enough coding to help me build an “exit pop” that has several clickable choices.

The Theory:

The concept is a compliance technique known as Dump-and-Chase. The concept is fairly simple, but I’ll go back two steps to be sure we are on the same page. After all, you can benefit from this idea as well.

When a visitor comes to a website, they may interact with your site and enter information or buy products. On the other hand, they may poke around for a few minutes and then leave. That’s no good for you is it?

In psychology terms, when you are attempting to gain compliance to a request, there are two types of NO:

• Rebuff –> This is a “No” without any reasoning. Just “No.”
• Obstacle –> This is a “No” but with a reason. “It’s too expensive.”

So the concept of Dump-and-Chase is to turn a rebuff, for which there is no defense, into an obstacle, which can be overcome.

See the idea?

What I am trying to do is to set up an “exit pop” or “exit hover” that will ASK the viewer why they are leaving. I would give 4 or 5 options, from “Just not interested” to “Not sure I can trust you” and a few others.

The idea then is that the viewer now has two options…

1. Click “exit” and make the second screen disappear… in which case nothing has changed… they were leaving anyway.
2. Answer the “Why Are You Leaving?” question… thereby turning a rebuff into an obstacle.

When the viewer selects an obstacle, the pop screen will take the viewer to a new page that quickly addresses the obstacle. By doing this, I hope to grab a few more sign-ups on my squeeze page.

So anyway… if you are a quality coder that wants to help… leave me a comment!

If you want to take this idea and try it yourself… let me know how it works with a comment…

Either way… I look forward to working with you!

Peace,

Alan

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