Who the Hell is that? – SEO and the Oprah Effect
Posted by AlanJul 22
OK… so this is NOT an original idea, so I’m not taking credit for the concept… but I have used the technique with some success, so I’m sharing it with you now.
Russell Brunson tells a great story about (I hope I get the details right…) a time when Suze Orman was going on the Oprah Winfrey show. Picking up on this in advance, he had a bunch of articles written mentioning him in the same sentence with Suze Ormond (e.g. “What does Russell Brunson know that Suze Ormond doesn’t?“), and posted these articles in all the usual places (i.e. www.ezinearticles.com www.goarticles.com www.usfreeads.com).
By the time of the Suze Ormond appearance, Russell’s articles and pages ranked highly for Google searches for “Suze Ormond.” What happened was, by now, predictable.
Tens of thousands of people were exposed to the world of Suze Ormond, all because of the Oprha Effect. Thousands of those people immediately logged on to Google and searched for Ms. Ormond. And they found Russell Brunson!
Do you think Russell was happy with the results?
Now of course, not everyone can make use of Oprah Winfrey… her broadcasts haven’t been picked up on interstellar feeds as far as we know, so even HER audience is limited. But there are numerous other popular shows with guests.
The week of June 28 the highest rated talk shows were:
- Oprah Winfrey
- Dr. Phil
- Live with Regis and Kelly
- Maury
- Ellen DeGeneres
- Rachael Ray
- Jerry Springer
- Steve Wilkos
- The Morning Show with Mike and Juliet
- Martha Stewart
- Tyra Banks
And this list doesn’t include faux-news giants The Daily Show with John Stewart and The Colbert Report.
Don’t try to rank for celebrities… you’d likely never get ranked in time. But look for authors and musicians, especially names you aren’t familiar with. If you don’t know who they are, likely most of America doesn’t either… and that’s your target.
The author of a new non-fiction book about capitalism probably has fewer than 20,000 Google references for his or her name… what Internet Marketers would consider a non-competetive keyword market… making it easy pickins for anyone with any SEO knowledge. But on that ONE day, the searches on that keyword will spike… and you want to be there!
It’s like Alex Jeffreys always tells me… “Don’t chase the money… Let the money chase you.”
In other words… be in the way when the traffic shows up… don’t be lagging behind trying to catch it.
Well… hope this helps someone… if it has, or you have any suggestions to add, please leave a comment below!
And watch out for my upcoming video about the Oprah Effect, coming soon!
Peace,
No related posts.
Hi Alan,
That’s a great idea, we just have to be creative with how to use the traffic and give them somethingb related to the perosn, then find a related upsell and the cash will flow in.
Worth spending some time thinking about.
Keith,
Exactly! The easiest way in the case of an author would be to read and review the book, blog it with a link to Amazon or eBay with your affiliate tag, then create a few backlinks to the blog. These could be ezine articles, Hub Pages, or Squidoo lenses.
Capitalizing on an up-and-coming musician could be similar… link to Amazon or iTunes and grab an affiliate commission.
It’s all quick hit stuff… but there’s definitely a market!
Thanks a ton!
Peace,
Alan
Alan
Great Blog site. Good graphics, easy to navigate, good ad section.
I’m going to have to study your idea to see if the jist of it jells in my somewhat overwhelmed brain at the moment.
But thanks for the input.
Norm
Thanks a ton Norm! I appreciate the kind words…
If you want some suggestions and tips about this idea… feel free to email me.
Look forward to working with you!
Peace,
Alan
Thanks for posting about this, I would like to read more about this topic.
I recall that story from him. Pretty neat trick.
Cheers,
Rod
Hey Alan,
This is a pretty cool idea. Trying to hijack someone else’s 15 minutes of fame could bring in a flood of short term traffic!
This may work better for us in the UK as there will be far less competition for the keywords!
David
Well feel free to check back soon as I will have a video digging deeper into the “Oprah Effect”… if you’re interested in other Buzz Marketing tactics… my good friend Alex Lim has a nice video about using Twitter to find hot trends.
Thanks for drooping by!
Peace,
Alan
He’s full of good stories… but then again, that helps with his success… like Alex says… tell your story!
Peace,
Alan
Hey David,
Thanks a ton for the comments! I think it’s an awesome quick hit strategy… it’s not necessarily a business plan… but a quick cash infusion.
Love the idea about British shows!!
Peace,
Alan